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Check the background of your investment professional on FINRA’s BrokerCheck.

This content is developed from sources believed to be providing accurate information. This site has been published in the United States for residents of the United States. The entire site has been prepared solely for informational purposes, and it is not an offer to buy or sell or a solicitation of an offer to buy or sell any security or instrument or to participate in any particular trading strategy. Employees or representatives of Crown Professional Financial Services, LLC acting as registered representatives of FIRST HEARTLAND CAPITAL, INC. and/or FIRST HEARTLAND CONSULTANTS, INC. may transact business in a particular state only if first registered, excluded or exempted from registration requirements. David Pryor, Michael Pryor, and Danielle Shinnick are Registered Representatives of FIRST HEARTLAND CAPITAL, INC., a registered broker/dealer based in Lake Saint Louis, Missouri.

*Stocks, mutual funds and variable products are not suitable for all investors. Before making any purchase you should carefully read the prospectus and prospectuses for the underlying investment portfolios of variable products. In addition to carefully reviewing the prospectus, you are advised to consider the investment objectives, risks and charges, and expenses of the investment before investing. A prospectus may be obtained from our office or directly from the mutual fund company, insurance company or offering entity.

Securities offered through FIRST HEARTLAND CAPITAL, INC. Member FINRA/SIPC

Advisory Services offered through FIRST HEARTLAND CONSULTANTS, INC.

Crown Professional Financial Services, LLC, Crisafi, Pryor and Farquhar, CPAs, and Seideman Accountancy Group, Inc. are not affiliated in any way with FIRST HEARTLAND CAPITAL, INC.

By activating a third-party hyperlink, you will leave our Crisafi, Pryor and Farquhar, CPAs, and Seideman Accountancy Group, Inc. website. Neither Crisafi, Pryor and Farquhar, CPAs, and Seideman Accountancy Group, Inc. nor First Heartland Capital, Inc. are responsible for the validity, completeness or accuracy of any information provided on these sites.

Crisafi, Pryor & Farquhar, Inc. CPAs

  • 1650 Borel Place
  • Suite 120
  • San Mateo, CA 94402
  • Tel: 650.697.2727
  • Fax: 650.239.5055
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David Pryor, CPA

Partner and Certified Public Accountant
  • Tel: 650.697.2727 ext. 111
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David Pryor, CPA has over 30 years of broad-based experience working with various industries including, real estate, construction, wholesale/retail, auto, technology, software, and the hospitality industry to name a few. He specializes in real estate accounting, acquisition and exchanges, development, property management for commercial and residential real estate. His main objective is to assist the closely held businesses in tax planning and long term retirement planning.

His 30+ year background includes tax experience with many small businesses. He holds a Securities license to help clients with their long term investment needs in conjunction with retirement planning. To Check David's background as your investment professional on FINRA’s BrokerCheck website, enter in his name David Pryor, skip the firm name, and then enter in San Mateo, CA and click search.

David enjoys riding his Harley Davidson motorcycle when he’s not spoiling his grandchildren. He holds a B.S. in Accounting from Brigham Young University and has been a CPA since 1976.

Michael Pryor, CPA

Partner and Certified Public Accountant
  • Tel: 650.697.2727 ext. 109
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Michael Pryor, CPA started his career in Idaho Falls, Idaho. After graduating from Idaho State University with a Bachelor's degree in Accounting, and a Master's of Business Administration he was hired in 2004 by Cooper Norman, the largest privately held CPA firm in the state of Idaho. This experience allowed him to gain a broad breadth of experience in many industries including manufacturing, wholesale, medical professionals, professional services, software, government contracting, construction, development, farming, and oil and gas rat-hole drilling.

Michael came to Crisafi, Pryor & Farquhar in 2013 and became a partner in 2016. His experience with small business and tax planning has allowed him to coordinate with his clients throughout his career to help them find ways to plan for tax consequences of their success as well as helping them make the best possible business decisions while getting there. Michael believes that with effective planning his clients can stay informed of current tax consequences of their personal and business transactions, and obtain the knowledge that will give them power to make good informed decisions. Knowledge is power.

Michael spends a large part of his personal time doing volunteer work. He regularly volunteers for his church, and as an avid scouter he currently serves on the Scout Committee for his local troop. He has been involved with various other charities throughout his career. These charities include serving as Treasurer for the Idaho Falls Salvation Army for 3 years, and as Chairman of the Board for the Court Appointed Special Advocates (CASA) Judicial District VII for 7 years.

Michael enjoys spending free time with his family and watching his step-son play baseball, and basketball. He loves riding his Harley Davidson motorcycle as often as possible and tries to go on as many fun riding trips with his wife as schedules allow.

John C. Farquhar

  • Tel: 650.697.2727 ext. 122
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John Farquhar has over 40 years of experience in a wide variety of accounting and finance. He started out with ten years at Price Waterhouse in the Los Angeles office becoming an audit manager. He ended his ten years at Price Waterhouse in litigation support for a large client in San Francisco.

John was a partner with Crisafi Pryor Farquhar for 25 years and has a broad client base. Closely held family businesses, commercial and residential real estate, and construction clients occupy the majority of his time. He performs compiled and reviewed financial statements for his clients satisfying bank and bonding company requirements.

John holds a B.S. in accounting/finance from California State College Long Beach and passed the CPA exam in 1973. He passed the Certified Financial Planning exam in 1988. John is a past president of the Burlingame Rotary.

John coached youth athletics for years with his two sons in baseball, soccer and roller hockey. He currently enjoys playing golf and traveling.

Jeff Higgins, CPA

Certified Public Accountant
  • Tel: 650.697.2727 ext. 108
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Peter Schivo, CPA

Certified Public Accountant
  • Tel: 650.697.2727 ext. 218
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Danielle Shinnick, Registered Investment Advisor

Office Administrator
  • Tel: 650.697.2727 ext. 110
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William Pryor

Supervising Accountant
  • Tel: 650.697.2727 ext. 116
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Emily Atkins

Tax Preparer
  • Tel: 650.697.2727 ext. 112
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Carol Ford

Enrolled Agent
  • Tel: 650.697.2727 ext. 105
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James Manishin

Enrolled Agent
  • Tel: 650.697.2727 ext. 104
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Kate Wong

Enrolled Agent
  • Tel: 650.697.2727 ext. 107
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Agnes Alagueuzian

  • Tel: 650.697.2727 ext. 113
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Olena Kurnovskiy

  • Tel: 650.697.2727 ext. 117
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Liz Noland

  • Tel: 650.697.2727 ext. 119
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Front Desk

Front Desk Receptionist
  • Tel: 650.697.2727
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